Case Studies
Multi-brand retailer: 40K PDP refresh in 6 weeks
A retailer's product-detail pages were three years stale — supplier copy with weak search relevance. Rebuilding manually would have taken a copy team a year. Our agent refreshed 40K PDPs in six weeks — with merchandiser sign-off — and organic search traffic to those pages lifted 63%.
The challenge
Product-detail-page content was inconsistent across three imported brands, and search relevance was weak — the retailer was ranking poorly on long-tail search queries that competitors were winning. A manual refresh with an in-house copy team would have taken 12+ months. Outsourcing to an agency was quoted at $340K.
Our approach
AI Opportunity Scan + Agentic Workflow Sprint. The agent uses the supplier data, category taxonomy, and internal style guide as grounded inputs. For each SKU it generates on-brand PDP copy, attribute enrichment, and search synonyms. Merchandisers review in batches with an accept/edit/reject flow. On-site search index updated in parallel.
The outcome
40K PDPs refreshed in 6 weeks with merchandiser sign-off on every one. Organic-search traffic to refreshed pages up 63% in the following quarter. Conversion rate on long-tail category pages up 22%. Cost was a fraction of the outsourced quote.