Glossary
Generative AI
AI that creates new content — text, code, images, audio, video.
Definition
Generative AI refers to models that produce new content rather than classify existing inputs. The dominant architecture is the transformer-based large language model, but the term also covers image, audio, video, and code generation systems.
Context
Generative AI moved from research curiosity to enterprise utility between 2022 and 2025. Today, most organizations use it for copilots, content production, code assistance, and knowledge retrieval. The practical engineering challenge has shifted from 'can it generate' to 'can it generate grounded, safe, on-brand output that an enterprise can ship.'
Related terms
Large Language Model (LLM)A neural network trained on massive text corpora to predict next tokens.Read Retrieval-Augmented Generation (RAG)Injecting retrieved documents into an LLM prompt to ground outputs.Read Fine-TuningContinued training of a base model on task-specific data.Read Agentic AIAI systems that autonomously execute multi-step tasks to reach a goal.Read